Marketing Operations Consultant, Specialist at Vanguard | Malvern, PA

Marketing Operations Consultant, Specialist

Malvern, PA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive data‑driven audience targeting and cross‑functional collaboration for Marketing campaigns using RPI, AEP, SQL, and Python.

Own end‑to‑end audience design and data activation across multiple sources.
Must‑have: strong data aggregation/analysis skills with 5+ years of related experience.
Standout: Cross‑functional partnership with Marketing, Analytics, and Campaign Developers.

Job Description

Responsibilities

Leverage tools such as Redpoint Interaction (RPI), Adobe Experience Platform (AEP), SQL, and Python to aggregate, analyze, and activate data for targeted marketing audiences (proficiency in one or more required).
Balance strong technical skills (data aggregation, analysis, and manipulation) with consultative skills, including strategic advising, prioritization, stakeholder communication, and effective time management.
Provide thought leadership and strategic guidance on campaign targeting, segmentation, and channel strategy, using data‑driven analysis to support marketing and business goals.
Partner closely with Marketing stakeholders, Product Owners, Analytics teams, and Campaign Developers to identify optimal audience strategies and campaign solutions.
Collaborate with Analytics teams (including CDAO and PI Marketing Analytics) to apply modeling and advanced analytics that improve campaign effectiveness and efficiency; develop deep expertise in the analytic products available to Retail Marketing.
Design and support test‑and‑learn strategies in partnership with analysts, ensuring each test has clear objectives, appropriate controls, and actionable insights for future rollout.
Work with Campaign Developers to size potential target populations and build final campaign audiences by collecting and aggregating data from multiple sources; become a subject‑matter expert in the data required to create targeted marketing populations.

Requirements

Minimum five years related work experience.
Undergraduate degree or equivalent combination of training and experience.
Must have strong strategic mindset, project prioritization and relationship management skills.
Experience with RedPoint or other campaign tools (Unica or Adobe) is preferred, but not mandatory.
SQL and/or Python experience is a plus.
Experience with GUI analytics tools (Cognos, Tableau) is helpful.

Preferred

Experience with RedPoint or other campaign tools (Unica or Adobe) is preferred, but not mandatory.
SQL and/or Python experience is a plus.
Experience with GUI analytics tools (Cognos, Tableau) is helpful.

Vanguard

Join us as we celebrate 50 years of empowering our 50 million investor-owners.* Since our founding in 1975, we’ve been on a mission to help investors achieve their goals.With no outside shareholders to answer to, we make decisions—including keeping investing costs as low as possible—with our clients’ needs in mind. Whether you’re investing for your first house, college for your kids, or a comfortable retirement, you can be confident we’re on your side.We are a community that thinks—and feels—differently about investing. Together, we’re changing the way the world invests. Let’s celebrate 50 years together.Community guidelines: vgi.vg/sgl1*As of January 2025

Founded in 1975

Phoenixville, Pennsylvania, USA

26K employees (1,376 in marketing)

www.vanguard.com