Responsibilities

• Develop and maintain Falcon’s marketing analytics and reporting framework
• Create dashboards and reports using tools such as Google Analytics (GA4), Salesforce, and HubSpot
• Monitor campaign performance and provide recommendations to improve lead generation and marketing ROI
• Track website traffic, lead sources, and conversion performance
• Identify trends in data and provide insights to support marketing and business growth
• Establish and track key marketing performance metrics (KPIs)
• Analyze campaign performance and optimize based on data insights
• Support leadership with clear, data-driven reporting and recommendations
• Maintain marketing analytics tools including Google Analytics 4, Google Tag Manager, Salesforce, and HubSpot
• Perform tagging audits and ensure accurate tracking of all campaigns

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Business Administration, or a related field.
• 3–5 years of professional experience in digital marketing, marketing analytics, marketing operations, CRM systems, or marketing automation.
• Preferred experience with Salesforce, HubSpot, Google Analytics 4, Google Tag Manager, and WordPress.
• Advanced Excel or Google Sheets skills including pivot tables, data analysis, and reporting.
• Understanding of UTM tracking, digital campaign attribution, and marketing dashboards.
• Analytical thinking and ability to interpret data trends that drive marketing performance.
• Strong attention to detail when managing marketing data, campaigns, and reporting systems.
• Proactive mindset with the ability to identify opportunities for process improvement.
• Adaptability in a fast-paced environment with changing priorities.
• Strong communication and collaboration skills.

Preferred

• Experience with WordPress
• Experience with Google Analytics 4
• Experience with Salesforce or HubSpot (preferred)
• WordPress experience (preferred)
• Google Tag Manager experience (preferred)
• HubSpot experience (preferred)
• Salesforce experience (preferred)

Benefits

• Career Growth
• Join a rapidly growing wealth management firm and gain experience building scalable marketing systems.
• Impact Your work directly contributes to Falcon’s lead generation, client growth, and marketing performance.
• Innovation Falcon actively invests in data analytics, automation, and AI tools to build a modern marketing engine.
• Collaborative Culture Work with a team that values transparency, accountability, and professional development.