Responsibilities

• Own day-to-day administration of Marketo and Salesforce, including campaign setup, field management, sync integrity, and user support
• Audit and optimize the Marketo–Salesforce integration, improving data flow, lifecycle stages, routing logic, and attribution accuracy
• Build and enhance lead lifecycle programs, scoring models, nurture flows, and automated processes that improve conversion and efficiency
• Maintain campaign tracking frameworks and ensure accurate, reliable attribution reporting
• Lead database cleanup initiatives, including deduplication, normalization, enrichment, and suppression management
• Establish and enforce data quality standards through validation rules, documentation, and ongoing monitoring processes

Requirements

• 3+ years of experience working hands-on in Salesforce and Marketo (or comparable marketing automation platform)
• Proven experience streamlining workflows, improving lead management processes, and cleaning CRM data
• Strong understanding of marketing-to-sales funnel mechanics, lifecycle stages, and campaign attribution
• Experience building reports and dashboards in Salesforce
• Ability to manage multiple projects and prioritize in a fast-paced environment
• Bachelor’s degree or equivalent practical experience

Benefits

• Full benefits package including medical, dental, and 401k plans with a company match
• Generous Paid Time Off (PTO) policy to ensure a solid work/life balance
• Monthly Zilliant Zen Days to rest and recharge
• Comprehensive parental leave to provide time to bond with new family members
• Volunteer Time Off (VTO) policy to give back and contribute to your local community
• Remote or Hybrid work schedule, depending on team and personal preferences
• The financial and strategic backing of Madison Dearborn Partners (MDP)