Responsibilities

• Assist in administering and optimizing the marketing technology stack, including CRM, marketing automation platforms, and analytics tools
• Monitor and maintain data quality across systems, ensuring accurate integrations between platforms
• Support the evaluation and testing of new marketing technologies, including AI-powered tools, providing user feedback and implementation recommendations that align with the personalization at scale goal.
• Help with user onboarding, training, and technical support for marketing tools across the team
• Build, maintain, and enhance dashboards, reports, and assist with presentations to track marketing KPIs, campaign performance, and Marketing's impact on the business for both marketing leadership and cross-functional stakeholders
• Analyze campaign, customer, and engagement data from multiple sources using AI-powered analytics tools to conduct A/B tests, cohort analysis, trend analysis and segmentation studies to identify optimization opportunities, and uncover predictive insights that drive personalized marketing effectiveness and data-driven decision making
• Respond to ad-hoc analytical requests with timely, accurate insights
• Evaluate and support the adoption of AI and automation tools including chatbots, predictive analytics, and generative AI to optimize marketing processes, enhance campaign performance, and streamline operational workflows
• Proactively identify inefficiencies, bottlenecks, and manual processes, then design and implement improvements and best practices to enhance team productivity and reduce manual work
• Document marketing workflows, systems, and standard operating procedures to drive change management, maintain consistency, and facilitate knowledge sharing

Requirements

• Bachelor's degree in Marketing, Business Administration, Data Analytics, Information Systems, or related field
• 2 years of internship or co-op experience in marketing operations, marketing analytics, or a related analytical role (demonstrated experience with Marketing Operations preferred)
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
• Proficiency in data analysis using Excel (pivot tables, advanced formulas, VLOOKUP/XLOOKUP) and experience with Google Analytics or similar web analytics platforms
• Demonstrated understanding of digital marketing channels, metrics, and campaign mechanics
• Strong analytical and problem-solving skills with proven ability to translate data into actionable insights
• Excellent attention to detail and commitment to data accuracy and quality
• Strong written and verbal communication skills with ability to explain technical concepts to non-technical audiences
• Proactive, self-motivated approach with ability to work independently and manage multiple priorities
• Curiosity and demonstrated interest in emerging technologies, particularly AI applications in marketing

Preferred

• Experience with data visualization and BI tools (Tableau, Looker, Power BI, or similar)
• Familiarity with AI-powered marketing tools (e.g., ChatGPT, Claude, predictive analytics platforms, AI content tools)
• Experience implementing or testing automation workflows and AI integrations