Marketing Manager – US

Responsibilities

• Bringing our global strategy to life in the US. You’ll translate our global marketing strategy and annual plan into a US marketing plan with clear priorities, audiences and measures of success. That means adapting campaigns, messaging and content to reflect what matters to US buyers, from regulatory drivers such as the Uyghur Forced Labor Prevention Act and customs enforcement to the competitive landscape.
• Owning field marketing and events. You’ll lead our US event program end to end, from choosing the right events and managing suppliers to delivering on the day. Every event will have clear commercial objectives agreed with Sales, supported by pre- and post-event campaigns that turn conversations into meetings, opportunities and pipeline. You’ll also look for speaking, sponsorship and partnership opportunities that raise Oritain’s profile, and use performance data to recommend where to invest, adjust or stop.
• Partnering with Sales on account-based marketing. You’ll work with US Sales leadership and account executives to agree target accounts, account plans and engagement priorities, tracking progress through regular account and pipeline reviews. From there, you’ll design and deliver one-to-one and one-to-few programs tailored to each account and buying group. Alongside our Growth, Product Marketing and Content colleagues, you’ll make sure the US sales team has the personalized content, toolkits and messaging it needs.
• Growing customer advocacy. With our Customer Success and Sales teams, you’ll uncover US customer stories, references and testimonials, and create spaces such as roundtables and peer-to-peer forums where customers and prospects can engage with Oritain. Our Communications team leads PR and media, so you’ll work hand in hand with them on campaigns while keeping your focus on execution and results.
• Showing the impact. You’ll report clearly on US marketing performance and marketing’s contribution to revenue, and help shape a more regionally led marketing model as the function grows.

Requirements

• You’ll bring at least five years of B2B marketing experience in the US market, with a strong grounding in both field marketing and account-based marketing
• You’ve planned and delivered events and account-based programs in close partnership with Sales, adapted global campaigns for regional audiences, and can point to the pipeline you’ve built and the revenue your marketing has influenced
• You’re highly organized and comfortable running several events and campaigns at once
• You’re at home using CRM and marketing automation platforms such as HubSpot and Salesforce to track engagement and report on performance
• The role involves regular travel across the US and occasional international travel
• Just as important is how you work. We hire for potential and mindset as much as experience, so we’re looking for someone with energy, curiosity and a real sense of ownership. You’ll be proactive, open to feedback, comfortable bringing your own ideas, and excited rather than frustrated by building something new.

Preferred

• experience in SaaS, technology, supply chain, sustainability, or risk and compliance, particularly marketing to enterprise brands and retailers with sustainability, sourcing, procurement or compliance buyers
• An understanding of supply chain traceability or regulation such as the Uyghur Forced Labor Prevention Act (UFLPA)
• familiarity with AI-powered go-to-market tools such as Clay
• experience in a global organization with a regionally led marketing model

Benefits

• Enhanced parental leave
• Life insurance and critical illness cover
• Medical insurance
• Employee Assistance Programme
• 401(k)
• Learning portal with over 100,000 assets for professional development