Marketing Manager, Trading Products

Responsibilities

• Own go-to-market strategy and marketing plans for specific trading products and experiences.
• Develop positioning and messaging frameworks that clearly communicate the relevant value propositions.
• Partner with Product Management teams to prioritize marketing needs for new or enhanced products and experiences while ensuring alignment with broader business, trader segment, and marketing organization objectives.
• Partner with the Trader Audience team to ensure our strategies and tactics are informed by a deep client understanding as well as current market trends and competitive intelligence.
• Develop and execute integrated, multi-channel marketing campaigns across owned, earned, and paid channels.
• Author strategic briefs and partner with creative teams to deliver compelling client-facing experiences.
• Ensure consistent messaging across digital experiences, campaigns, field enablement materials, and educational content.
• Coordinate with Retail Acquisition and CRM teams to drive awareness, consideration, and adoption.
• Build targeted, always-on marketing experiences that engage and support clients through all phases of product and/or experience adoption—from awareness and consideration to onboarding and ongoing engagement.
• Partner with Trader Sales and Service teams to identify opportunities for client education and support.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
• 3-5 years of marketing, product marketing, or go-to-market strategy experience.
• Experience developing and executing integrated marketing campaigns
• Demonstrated ability to manage a cross-functional project initiative through all of its phases—from channel strategy, to creative brief, to concept review and internal approvals, to production and launch.
• Strong analytical skills with experience leveraging data and client insights to drive decisions.
• Excellent written, verbal, and presentation skills and an ability to influence stakeholders.

Preferred

• Experience marketing investing and trading-related products, technology platforms, or financial services offerings.
• Familiarity with self-directed audiences (investors and traders).
• Interest in trading and complex strategies, and emerging technology applications within investing.
• Experience working in a highly regulated industry.
• Self-starter who thrives in a collaborative, fast-paced environment.