Marketing Manager (Temporary up to 90days)

Responsibilities

• Partner with the SVP, Marketing to develop the corporate brand, marketing, and internal communications strategy.
• Execute the corporate marketing strategy across all divisions and channels to achieve defined goals and work with the Marketing team to provide reporting and KPI measurement.
• Build strong, cross-functional relationships with division stakeholders and business partners to support successful collaboration.
• Use category and consumer insights to identify growth opportunities, create go-to-market strategies, and launch new industry verticals and financial products.
• Develop and communicate compelling unique selling propositions and cohesive, consistent messaging that is strategically aligned and creatively executed within the overall corporate strategy.
• Lead and/or supervise deposit- and loan-generating initiatives, new business and product line launches, sales enablement tools and initiatives, content development, research supporting marketing campaigns, website design and development support, cross-channel advertising campaigns and initiatives, and print production.
• Oversee and execute client and employee events.
• Provide creative direction and ensure brand, creative, and messaging alignment with divisions’ target audiences and opportunities.
• Develop briefs to guide cross-functional teams and vendors and partner with creative and digital teams to ensure consistent execution, positioning, and development of integrated campaigns and brand and sales collateral.
• Monitor brand integrity and consistency.

Requirements

• Bachelor’s degree from an accredited college or university.
• Seven to 10 years of experience in brand management or consumer marketing with equivalent or greater responsibilities, including three to five years of senior-level marketing, brand, and project management experience.
• Experience working with financial services, banking, and/or residential lending organizations, or a marketing agency serving financial services clients, preferred.
• Solid understanding of advertising, digital marketing, consumer promotions, social marketing, public relations, sales promotions, trade marketing, events, and creative process management.
• Experience managing vendor and agency relationships.
• Experience managing events.
• Experience managing and developing direct reports, including providing direction and constructive feedback when appropriate.
• Experience managing project teams and making senior-level decisions.
• Cross-channel marketing execution experience working with senior leaders across the organization.
• Advanced proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.

Preferred

• Experience working with financial services, banking, and/or residential lending organizations, or a marketing agency serving financial services clients, preferred.