Marketing Manager (Temporary Contract)

Responsibilities

• Recognize and analyze significant market trends to shape and guide marketing strategies
• Build and maintain an ongoing content engine to support digital campaigns
• Select the most appropriate marketing channels for each target segment
• Ensure that sales and product teams are fully informed and engaged in marketing initiatives
• Collaborate with the sales team and work across global programs to build and execute integrated marketing programs
• Manage and coordinate events in our core markets
• Develop and maintain a marketing plan, ensuring that programs are always on and planned at least two quarters in advance
• Provide detailed tracking and reporting on the success of marketing programs, including key performance indicators (KPIs) and ROI analysis
• Use data-driven insights to make adjustments to the marketing plan and optimize campaigns for better results
• Ensure that sales teams are effectively following up on opportunities created by marketing initiatives

Requirements

• A minimum of four to six years of practical experience in marketing
• A Bachelor's Degree in business, marketing, or a related field is required
• Familiarity with marketing automation tools such as Pardot, Salesforce, or similar platforms
• Proficiency in creating and managing budgets
• Exceptional verbal and written communication skills
• Skillful in tailoring messages and content to meet the specific needs of diverse markets
• Strong organizational skills and meticulous attention to detail
• Demonstrated capability in strategic thinking to align marketing efforts with overall business objectives
• A proven track record of collaborative teamwork and the ability to foster productive working relationships

Benefits

• Company-sponsored training and development opportunities
• Health benefits package
• Flexible vacation policy
• Wellness resources and support
• Inclusive environment that prioritizes diversity, equity, and accessibility
• Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement