Marketing Manager STEM Revenue Optimization & Pipeline Management

Responsibilities

• Own the management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
• Develop and maintain lead governance processes, workflows, service-level agreements and routing standards to improve lead quality and conversion outcomes.
• Monitor funnel performance across all stages of the customer journey to identify opportunities for increased efficiency and enrollment growth.
• Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression and conversion performance.
• Establish pipeline reporting and operational cadence to support proactive performance management and issue resolution.
• Recommend prioritization strategies based on lead quality, conversion propensity and revenue impact.
• Monitor and evaluate the performance of enrollment-focused marketing investments across paid media, lead generation partnerships, referral programs and customer acquisition initiatives.
• Develop performance frameworks that connect marketing investments to enrollment outcomes, revenue contribution and business growth objectives.
• Analyze channel effectiveness, cost efficiency and conversion performance to maximize return on marketing investment.
• Identify opportunities to improve allocation of marketing resources based on performance data and business priorities.

Requirements

• Strong understanding of lead management, pipeline optimization, customer acquisition and revenue performance management.
• Advanced analytical skills with the ability to translate large data sets into actionable business recommendations.
• Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement.
• Strong project management and organizational capabilities.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.
• Experience working within highly matrixed environments.
• Strong business acumen with a demonstrated ability to connect marketing performance to financial outcomes.
• Salesforce or similar CRM platform.
• Marketing automation platforms such as Marketo, HubSpot, or Pardot.

Benefits

• As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.