Responsibilities

• Brand Strategy & Positioning - Create and protect a differentiated PTL ONE brand, voice, and visual system across every customer touchpoint.
• Translate ownership’s vision and company values into a focused annual strategy, quarterly priorities, budgets, and measurable programs.
• Clarify value propositions and messaging for new customers, existing customers, vendor partners, and distinct market segments.
• Integrated Marketing & Demand Generation - Build campaigns that create awareness, qualified opportunities, and measurable pipeline across digital and offline channels.
• Lead email strategy, segmentation, newsletters, automated journeys, product launches, promotions, and nurture campaigns.
• Own PTL ONE’s presence across LinkedIn, Facebook, Instagram, YouTube, and relevant emerging channels.
• Guide website strategy, SEO, landing pages, educational content, sales collateral, video, case studies, and customer stories.
• AI Search Visibility (GEO/AEO): Develop and implement a Generative Engine Optimization strategy that positions PTL ONE to be discovered, cited, and recommended by AI-powered search platforms when businesses research wholesale distributors, products, and suppliers.
• Trade Shows & Market Presence - Own the end-to-end marketing experience for trade shows: pre-show promotion, booth design, product presentation, sales tools, onsite brand standards, and post-show follow-up.
• Create a clean, organized, Fortune 500-quality presence that makes PTL ONE memorable and gives the sales team confidence.

Requirements

• 7+ years of progressive B2B marketing experience, including meaningful leadership responsibility.
• Required experience in CPG, wholesale distribution, consumer products, or a closely related B2B trade environment.
• A record of building marketing strategy and translating company vision into action—not simply executing assigned tasks.
• Experience leading designers and managing creative agencies, contractors, and production partners.
• Hands-on success with brand positioning, email marketing, social strategy, websites, content, CRM, marketing automation, and analytics.
• Direct experience planning and executing trade shows and customer-facing events.
• Strong project leadership, communication, budgeting, prioritization, and accountability skills.
• A portfolio or examples that demonstrate strategic thinking and a high bar for creative execution.

Benefits

• Health benefits and paid time off.