Marketing Manager

Responsibilities

• Marketing Strategy & Execution - Work closely with the SVP of Sales & Marketing to develop and execute the company's marketing strategy. - Develop annual and quarterly marketing plans aligned with company revenue and business objectives. - Manage day-to-day marketing activities and ensure projects are completed on schedule. - Develop campaigns that generate awareness, qualified leads, customer engagement, and business opportunities. - Monitor marketing performance and make recommendations for improvement. - Maintain consistency in company branding, messaging, and market positioning.
• Sales & Marketing Collaboration - Work closely with the Sales & Marketing Manager to understand the company's sales process, customer base, products, services, and competitive landscape. - Learn and document current sales and marketing processes, tools, campaigns, and best practices. - Collaborate with the Sales & Marketing Manager to identify marketing opportunities that can support sales growth. - Develop marketing materials and sales-support tools, including presentations, brochures, proposals, case studies, email campaigns, and digital content. - Work with the sales team to understand customer needs and translate those insights into effective marketing programs. - Support lead-generation and lead-nurturing activities in coordination with the sales team. - Ensure marketing campaigns and messaging are aligned with sales priorities and customer requirements.
• Digital Marketing - Manage and coordinate the company's digital marketing activities. - Develop and manage website content and updates. - Plan and execute email marketing campaigns. - Manage social media content, scheduling, and engagement. - Support SEO, online advertising, and other digital marketing initiatives. - Monitor website traffic, engagement, leads, and campaign performance. - Research and recommend new digital marketing channels and opportunities.
• Content & Brand Management - Develop high-quality marketing content for customers, prospects, partners, and internal teams. - Create or coordinate brochures, presentations, newsletters, case studies, articles, advertisements, and other marketing materials. - Maintain consistent brand standards across all marketing channels. - Coordinate with internal teams and external vendors, agencies, designers, and other marketing resources as needed. - Ensure all marketing communications accurately represent the company's products, services, and value proposition.
• Market Research & Business Intelligence - Conduct market and competitive research to identify trends, opportunities, and potential threats. - Monitor customer and industry trends relevant to the company's business. - Research target markets, customer segments, and potential new opportunities. - Provide the SVP with regular updates and insights regarding marketing performance and market activity. - Use data and analytics to evaluate marketing effectiveness and recommend improvements.
• Events & Promotional Activities - Plan and coordinate trade shows, conferences, customer events, webinars, networking events, and other promotional activities. - Coordinate event logistics, marketing materials, promotional campaigns, and follow-up activities. - Work with the sales team to maximize lead generation and customer engagement from events.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of marketing experience, preferably in a B2B environment.
• Experience developing and executing marketing campaigns.
• Strong written and verbal communication skills.
• Strong project management and organizational abilities.
• Experience with digital marketing, email marketing, social media, and content development.
• Familiarity with CRM and marketing automation platforms.
• Strong analytical and problem-solving skills.
• Ability to work independently while collaborating effectively with sales and senior leadership.
• Ability to learn complex products, services, and markets quickly.

Preferred

• B2B marketing experience.
• Experience supporting a sales organization or business-development team.
• Experience with trade shows, industry events, and customer marketing.
• Experience with CRM systems and marketing analytics.
• Experience with website management, SEO, and digital advertising.
• Graphic design or content-development experience is a plus.
• Experience working with external marketing agencies or vendors.

Benefits

• Comprehensive health, dental, and vision insurance coverage
• 401(k) matching program
• Paid Time Off (PTO), paid holidays, and sick leave
• Note: Variable pay and benefits are subject to the terms and conditions of the applicable plan documents.