Responsibilities

• Develop and execute portfolio-wide marketing strategies to drive occupancy, revenue growth, and brand positioning.
• Establish and maintain consistent brand standards across all properties, platforms, and materials.
• Oversee the creation of branding, marketing collateral, digital content, and campaigns tailored to each asset.
• Conduct market research and competitive analysis to inform positioning, pricing, and strategy.
• Support branding and marketing strategy for new developments, including lease-ups and repositioning efforts.
• Oversee digital channels including SEO, PPC, social media, email marketing, and paid advertising.
• Monitor and optimize KPIs such as lead volume, conversion rates, cost per lease, and ROI.
• Ensure accuracy and performance across property websites, ILS platforms, and Google Business listings.
• Manage relationships with third-party agencies, branding partners, and technology vendors.
• Leverage marketing technology, CRM systems, and automation tools to improve lead management and conversion.