Marketing - Manager, Paid Media and Activation

USA (Remote)

$95K/yr – $105K/yrManager5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid media activation for a university enrollment program, turning multi-channel campaigns into enrollment impact with a test-and-learn loop.

  • Activation & Optimization: Run cross-channel campaigns and lead ongoing optimization across internal teams and agencies.
  • Cross-Functional Execution: Own launches, timelines, deliverables, and approvals with brand, creative, web, enrollment, and analytics partners.
  • Insights to Action: Translate performance data into recommended activation changes and clear stakeholder updates.

Job Description

Own the paid media activation engine for a university-scale program, turning multi-channel campaigns into measurable enrollment impact and a test-and-learn pipeline.

  • Activation & Optimization: Lead activation and operational management of paid media campaigns across social, programmatic, video, and display, with ongoing optimization workflows.
  • Cross-Functional Leadership: Coordinate launches, timelines, deliverables, and approvals across internal teams and agency partners to ensure strategic alignment.
  • Insights & Reporting: Translate performance data into actionable recommendations and share learnings with stakeholders to drive activation changes.
DeVry University logo

DeVry University

Our mission is your success. DeVry helps learners thrive with flexible, career-focused programs designed for busy lives. Whether you’re advancing your current career or exploring a new path, we’re here with the support and education you need – on your schedule. You work toward your goals. DeVry works for you. Follow us on Instagram, TikTok, and Facebook: @DeVryUniversity Learn more: devry.edu

Founded in 1973
Lisle, Illinois, USA
6.8K employees (167 in marketing)

Traffic Signals

Monthly Visitors
876.5K
Monthly Google Ads Budget
$5M
Traffic Source Mix
Search
30.2%
Direct
63.5%
Referral
5.1%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~6.8K

Marketing Team

Marketing Team Size
133 (2% of company)
Median Career Experience
19 years
Median Tenure
8 years
Marketing Roles Posted (Last 30 Days)
2

Recent News