Marketing Manager, Merchant/Co-brand Segment

Responsibilities

• Serve as the day-to-day marketing lead for merchant and co-brand clients, building trusted relationships and delivering high-quality client experiences.
• Partner with Marketing Business Development to transition pitched opportunities into well-managed engagements with clear scope, timelines, deliverables, and success measures.
• Lead client discussions, provide strategic recommendations, and present marketing plans, campaign results, and optimization opportunities with confidence and clarity.
• Anticipate client needs, identify growth opportunities, and resolve challenges to drive successful outcomes.
• Establish credibility with senior client stakeholders while managing complex expectations, competing priorities, and cross-functional dependencies.
• Own the development and execution of marketing projects across acquisition, engagement, loyalty, and retention objectives.
• Translate complex inputs into actionable marketing strategies, creative briefs, activation plans, and execution roadmaps.
• Manage a broad portfolio of concurrent marketing engagements while maintaining strong attention to detail, quality, and accountability.
• Apply marketing best practices, consumer insights, and performance data to optimize programs and improve results.
• Coordinate across Business Development, Creative, Media, Analytics, Legal, Finance, Product, agency, and vendor teams to drive alignment, remove barriers, and deliver client commitments.

Requirements

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA,   JD, MD) or up to 3 years of relevant experience with a PhD
• 6 or more years of business experience, with the majority of time spent in a marketing function; previous co-brand or merchant experience is a plus.
• Broad marketing experience across disciplines such as digital, print, lifecycle, sponsorship, experiential, influencer, content, media, CRM, and campaign execution.
• Strong project management skills, with experience leading detailed, cross-functional projects from planning through execution and measurement.
• Highly motivated self-starter who thrives in a fast-paced environment, operates with minimal direction, and adapts quickly to changing priorities.
• Strong executive presence and communication skills, with the ability to lead client conversations, present recommendations, and influence stakeholders.
• Client-oriented mindset with a focus on delivering high-quality, impactful work that achieves business objectives.
• Ability to balance strategic thinking with hands-on execution while managing multiple priorities simultaneously.
• Proven ability to build relationships, collaborate across internal and external teams, and drive results through influence.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.