Marketing Manager - Media Strategy & Planning

Responsibilities

• socialize and activate against the Ally communications and media architecture, connecting media, messaging and objectives.
• Lead media planning across key product & business initiatives, working in partnership with Product Marketing, Advertising, Brand, Content, Research and Analytics teams to build integrated IAT briefs that define objectives, audiences, positioning, messaging, channel strategy, launch requirements, timing and success measures.
• Serve as a strategic marketing partner to business stakeholders to develop recommendations that support business outcomes. Attend key planning/status XF meetings and keep projects moving forward at a quick pace.
• Lead visibility media, key media moments and strategic partnerships across lines of business where applicable.
• Review tactical media plans, providing feedback and ensuring alignment with Ally holistic media framework.
• Budget management in conjunction with internal ops team, including ownership of flowchart management and revisions
• Management of connecting media plans between internal agency team and media agency of record
• Use customer, market, media and performance insights to identify strategic opportunities, optimize plans and inform future initiatives.
• Stay up to date on the latest trends and provide input on innovation in the media space
• Build internal presentations, including recommendations and GTM summaries for leadership

Requirements

• Bachelor's degree in Marketing, Media and/or Advertising
• 4-7 years of professional experience in a media role or media agency
• Experience with product marketing initiatives a plus
• Ability to build effective working relationships with colleagues inside and outside the organization
• Experience presenting
• Self-motivated with the ability to prioritize and multi-task
• Works well under pressure and able to meet tight deadlines
• Ability to work and make decisions independently
• Strong attention to detail and cross functional relationship building
• Knowledge of financial services business a plus

Benefits

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.