Responsibilities

• Develop and execute multi-channel seasonal marketing campaigns that are rooted in business and consumer insights. Mine areas like Finance, Menu, Analytics, Social Listening, Media and PR for qualitative and quantitative insights to inform strategies.
• Support campaign development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.
• Develop and implement marketing research plans in partnership with Consumer Insights to inform our strategic briefs and go-to-market strategies.
• Author campaign briefs that guide channel communication, prioritization and creative execution. Consult on creative development with internal and external teams to ensure output is on brief.
• Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.
• Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
• Be a steward of business performance and trends. Interface with Finance and Menu Insights teams to understand performance drivers and tailor our campaigns to achieve our financial goals.
• Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.

Requirements

• A creative mindset
• Strategic thinking and storytelling skills
• Keen critical thinking and analytical skills
• Experience leading cross-functional teams
• Ability to communicate clearly and concisely, both orally and in writing
• Ability to confidently develop and present strategic recommendations
• Ability to solve complex problems and take new perspective on existing solutions
• Ability to balance multiple priorities and meet deadlines in fast-changing environments
• Functions effectively with ambiguity and change
• Proven ability to respond to and prioritize changing demands effectively

Benefits

• As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement.