Responsibilities

• Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting.
• Translate Product Marketing positioning and messaging into a cross-channel campaign architecture that connects awareness through pipeline.
• Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across all internal stakeholders.
• Partner with Campaign Leads and adjacent campaign programs to identify opportunities for cross-campaign synergy or audience overlap.
• Act as the primary point of accountability for campaign performance, owning the KPI dashboard and presenting results to Demand Gen leadership.
• Work with Product Marketing to identify, brief, and activate the campaign content assets needed at each funnel stage.
• Provide messaging feedback and content direction grounded in campaign performance signals and audience insights.
• Jointly plan with partner marketing and sequence partner activation against the core campaign timeline so channel motions reinforce the direct campaign rather than competing with it.
• Partner with regional marketing leaders to adapt the campaign to theater-level realities, managing strategic input, ongoing communication, and joint accountability to KPIs.
• Work with the paid media team on media plans and audience targeting strategies, ensuring paid programs are tightly aligned with ICP and ABM account lists.

Requirements

• 3–5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generation.
• Proven track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content/email, and/or ABM.
• Experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams.
• Experience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personas.
• Familiarity with marketing automation and CRM platforms (Marketo and Salesforce); comfort managing campaigns within these systems.
• Strong project management skills; able to manage multiple stakeholders, timelines, and deliverables simultaneously without dropping the ball.
• Analytical mindset with the ability to read campaign performance data, draw conclusions, and communicate recommendations clearly.
• Excellent written communication skills; able to translate complex technical messaging into crisp, compelling campaign briefs and copy directions.
• Experience operating in a matrixed marketing org with both global strategy and regional execution teams, having built campaigns that regional teams could actually run, and comfortable collaborating across time zones.
• Fluency with AI tools in day-to-day marketing workflow, using them to accelerate research, briefing, analysis, and content iteration.

Preferred

• Experience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPs.
• Hands-on experience with intent and ABM platforms such as 6sense or DemandBase.
• Familiarity with ABX strategy, including account selection, tiering, and personalized campaign plays.
• Knowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in Salesforce.
• Experience building campaigns for multiple markets, including localization and regional adaptation.

Benefits

• Equity & Rewards
• - Restricted Stock Units (RSUs)
• - Employee Stock Purchase Plan (ESPP)
• Time Off & Wellbeing
• - Flexible time off
• - Paid company holidays and paid sick time
• - Gender-neutral parental leave
• - Grandparent leave
• Insurance & Financial Security
• - Medical, dental, and vision coverage