Responsibilities

• Lead Media Strategy + Investment - Own FIGS’ integrated brand media strategy across channels, markets and audiences. - Translate brand and business priorities into clear media plans, investment strategies and KPIs. - Identify the moments, markets and placements where FIGS can make the greatest impact. - Balance long-term brand building with near-term business performance. Plan + Execute Exceptional Media - Lead planning, buying, execution and optimization across TV/CTV, OOH, print, podcasts, digital and emerging channels. - Own campaign architecture across audiences, markets, timing, reach, frequency and investment. - Lead agency and platform partners, ensuring strong strategy, negotiations and execution. - Partner with Growth teams to connect brand and performance media across the customer journey. Bring Media + Creative Together - Partner with Brand and Creative to build campaigns where the media strategy makes the creative idea stronger. - Identify placements, formats and cultural opportunities that help FIGS break through. - Stay ahead of shifts in culture, media consumption and technology and bring a strong point of view on where FIGS should show up. Drive Performance + Effectiveness - Define KPIs and measurement frameworks to evaluate media effectiveness and business impact. - Partner with Analytics and Growth to understand channel contribution and optimize the media mix. - Turn campaign performance into clear insights that improve future strategy, creative and investment.

Requirements

• 10+ years of media strategy, planning and investment experience across leading consumer brands and agencies.
• Deep experience across brand media channels including TV/CTV, OOH, digital, print and podcasts.
• Expertise in audience strategy, channel architecture, investment allocation, reach and frequency, and the interplay between brand and performance media.
• Strong strategic, creative and analytical instincts with a solid understanding of media measurement and effectiveness.
• Experience leading agency partners and large-scale integrated campaigns.
• Strong cross-functional leadership and communication skills
• A genuine connection to the FIGS mission and respect for healthcare professionals.

Benefits

• Equity: Eligible FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…