Responsibilities

• Develop and oversee social media channels, email marketing, paid advertising, and website platforms to increase brand awareness and engagement.
• Manage website content updates using content management systems like Liquid Media & Growth Engine, ensuring accuracy, optimization, and user-friendly navigation.
• Utilize SEO tools and conduct keyword research to enhance organic search visibility and improve web traffic performance.
• Oversee design engaging graphics, visual content, social media posts, website banners, and advertising campaigns.
• Oversee paid advertising campaigns on platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other social media advertising campaigns to maximize ROI.
• Monitor web analytics using Google Analytics, Google Tag Manager, and other web analytics reporting tools to analyze campaign performance and identify opportunities for optimization.
• Implement marketing automation strategies to streamline email marketing efforts and nurture leads through targeted content delivery.
• Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user flows to increase engagement and conversions.
• Collaborate with cross-functional teams to ensure consistent branding across all digital channels while managing project timelines effectively.

Requirements

• Proven experience in digital marketing including social media marketing, paid search marketing (SEM), web analytics reporting, and content creation.
• Strong technical skills with proficiency in WordPress, HTML/CSS basics, Google Analytics, Google Ads (including Google AdWords), Google Tag Manager, and marketing automation tools.
• Skilled in graphic design software such as Adobe Photoshop and Adobe Creative Suite for content creation purposes.
• Knowledge of SEO best practices including keyword research tools and SEO tools for ongoing optimization efforts.
• Experience managing paid advertising campaigns on Facebook Advertising platforms as well as other social media advertising campaigns.
• Familiarity with website management systems and e-commerce platforms is highly desirable.
• Excellent communication skills with the ability to translate data insights into actionable strategies for performance marketing improvements.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail.

Benefits

• Paid time off