Responsibilities

• Full-Funnel Strategy & Brand Oversight
• - Oversee and evolve Credit Karma's brand positioning, narrative, and messaging frameworks, ensuring they are clear, durable, and actively used to guide decisions across campaigns, channels, and experiences
• - Set strategic direction for how the Credit Karma brand shows up in market, both independently and alongside Intuit and Intuit partner brands, bringing principled judgment to brand, naming, and messaging decisions that balance long-term equity with near-term business needs
• - Ensure brand strategy shapes work from the start, embedding strategic thinking early in briefs, planning, and concept development
• Integrated Marketing & Campaign Planning
• - Bring together brand-level and vertical performance plans into one customer-centric full-funnel marketing plan, connecting brand foundations to in-market execution
• - Build the discipline and rigor behind full-funnel campaign planning at Credit Karma, establishing how brand strategy translates into plans the business can execute against
• - Lead a team that owns the strategy and orchestration behind Credit Karma's integrated campaigns, staying accountable for impact through execution across Paid and Owned channels
• Cross-Functional Partnership
• - Partner with Comms, Social & Partnerships to build holistic campaign plans around major sponsorship and cultural moments

Requirements

• 12+ years of experience across Brand Strategy, Integrated Marketing, or Marketing Strategy roles, with direct experience owning full-funnel campaign plans from brief through in-market execution
• 5+ years of people management experience, including experience leading and developing a team of senior ICs
• Demonstrated experience overseeing brand positioning or narrative frameworks that materially shaped work in market
• Proven track record building full-funnel campaign plans that connect brand, creative, and channel execution, with the judgment to navigate tension between brand equity and near-term business needs
• Experience partnering cross-functionally across media, research and analytics, product marketing, growth marketing, and partnerships to align plans to shared business objectives
• Experience working directly with a creative agency and an in-house creative team, shaping creative direction rather than only approving final work
• Experience operating in a large, matrixed organization, building credibility and influence across functions
• Bachelor's degree required

Preferred

• Experience in consumer technology, fintech, or financial services
• Experience managing a brand within a parent or partner brand ecosystem, with a track record of driving alignment without losing distinctiveness
• Familiarity with AI-powered tools and workflows as part of a modern marketing strategy and campaign operation
• Collaborative leader aligned with Intuit's operating principles — Customer Obsession, Courage, Stronger Together, Integrity Without Compromise, and We Care and Give Back