Senior Director, Integrated Marketing & GTM

Los Angeles, CA (Unknown)

$160K/yr – $170K/yrSenior Level12+ years exp

Posted 5 hrs ago

Job Summary

Owns and optimizes global integrated marketing planning and governance, translating strategy into cross-channel plans and driving rapid decision-making across regions.

  • Owns launch governance and post-launch learning
  • Leads cross-functional alignment and process improvements

Job Description

Responsibilities

  • Partners and leads within the Marketing organization to drive how it moves and makes decisions on a day-to-day basis — working closely with channel leads to determine the operating rhythm, planning cadences, leadership forums, and decision-making structures that keep a complex global function running with clarity and speed.
  • Translates global brand and commercial strategy into integrated 360 marketing plans across all channels, regions, and functions — ensuring Brand, Media, Ecommerce, Regional Marketing, PR, Influencer, CRM, and Creative are working from a single integrated plan, not in parallel silos.
  • Drives integrated planning processes across the full Marketing organization on annual, quarterly, and campaign planning horizons — connecting the dots between global strategy and regional activation across NA, UKI, EMEA, APAC, and China.
  • Owns launch governance across the integrated organization — ensuring every major product launch, campaign, and market activation has a clear plan, clear ownership, and organizational readiness. Establishes governance frameworks, timelines, and accountability structures that hold across functions and markets.
  • Identifies where the organization is slowing down or misaligned — and resolves it before it becomes an execution risk. Acts as the primary escalation point for cross-functional issues, removing barriers and driving decisions forward.
  • Continuously improves how the Marketing organization makes decisions — reducing friction, improving speed, and ensuring the right people are involved at the right moments. Maintains clear decision rights across the integrated function and improves organizational visibility so leaders can act quickly and confidently.
  • Leads post-launch reviews in partnership with key stakeholders and embeds learnings back into planning processes, building a culture of accountability, continuous improvement, and organizational ownership across the integrated team.

Requirements

  • 12+ years of progressive marketing leadership experience, with demonstrated ownership of integrated planning, cross-functional operations, and organizational effectiveness at a global scale.
  • Proven track record leading complex, matrixed marketing organizations — aligning Brand, Media, Ecommerce, Regional, and Creative functions around shared priorities and integrated plans.
  • Deep understanding of 360 marketing — from brand and campaign strategy through to performance media, ecommerce, regional activation, and creative operations — with the credibility to orchestrate across all of them.
  • Experience building and running launch governance frameworks and integrated planning processes across global teams and markets.
  • Strong executive presence — comfortable building alignment, presenting strategic recommendations, and correcting misalignments with senior leadership and cross-functional stakeholders.
  • Experience in prestige beauty, luxury, or consumer goods preferred.
  • Must be able to work from Corporate Office at least 60% of the time.

Benefits

  • In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Hourglass Cosmetics logo

Hourglass Cosmetics

2.8 Glassdoor

Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and nearly 3,000 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.Hourglass Cosmetics will never request any form of payment or credit card details as part of the hiring process. We encourage prospective candidates to remain vigilant regarding fraudulent employment scams. Please be advised that any official communication from Hourglass Cosmetics regarding career opportunities will always originate from an email address ending in @hourglasscosmetics.com. Hourglass may occasionally partner with reputable external agencies for recruitment purposes. Should you encounter any suspicious emails or individuals claiming to represent Hourglass recruiters or senior staff members, please disregard the message and report any concerns to careers@hourglasscosmetics.com or cs@hourglasscosmetics.com.

Founded in 2004
West Hollywood, California, USA
426 employees (102 in marketing)
39% recommend to a friend
56% CEO approval

Salaries

Posted range

$160K/yr – $170K/yr

Taken straight from the job posting.

See all Hourglass Cosmetics salaries

Traffic Signals

Monthly Visitors
475.8K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
40%
Direct
48.5%
Referral
5%
Social
5.5%
Paid
0.8%

Headcount Trend

Current headcount: ~426

Recent News

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Senior Director, Integrated Marketing & GTM

Hourglass Cosmetics · Los Angeles, CA · Unknown