Marketing Manager

Farmington Hills, MI (Unknown)

$80K/yr – $110K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Description

Responsibilities

  • Support for Marketing Manager
  • Content Creation & Video Production: Create engaging digital content, including social media posts, community videos, and promotional materials to enhance property branding.
  • Assist in coordinating photo and video shoots for resident events, property tours, and marketing campaigns.
  • Plan and execute onsite resident retention events to drive community participation and improve retention.
  • Collaborate with property teams on creative resident appreciation initiatives and promotional activities.
  • Marketing Audits & Property Branding: Conduct regular marketing audits at properties to ensure website functionality and branding consistency across signage, collateral, and digital platforms.
  • Provide actionable feedback to property teams to improve leasing materials and enhance the resident experience.
  • Lead Generation & Campaign Coordination: Implement promotional activities such as social media ads, digital campaigns, and local partnerships to generate traffic and increase lead generation.
  • Collect and organize market research data, track competitor strategies, and provide insights to the Marketing Manager.
  • Assist in preparing sales performance and campaign results reports for regular updates to leadership

Requirements

  • Creative Design: Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canva for content creation.
  • Content Creation: Experience in creating engaging social media posts, promotional materials, and digital content.
  • Video Production: Basic knowledge of video editing and coordination for property tours and community events.
  • Project Management: Ability to manage multiple tasks, prioritize projects, and meet deadlines.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to create compelling messaging for various platforms.
  • Tech-Savvy: Familiarity with social media platforms, property listing websites, and marketing tools like Hootsuite and CRM platforms.
  • Organizational Skills: Strong attention to detail and organizational abilities to manage tasks, schedules, and reporting.
  • Team Collaboration: Ability to work independently and within a team, supporting both the Marketing Manager and Marketing Director.
  • Education & Experience: Bachelor’s degree in Marketing, Communications, or a related field preferred.
  • Education & Experience: 2+ years of hands-on marketing experience, preferably in the real estate or property management industry.

Benefits

  • Competitive salary and bonus structure.
  • Comprehensive health benefits, including medical, dental, and vision.
  • 401(k) plan with company match.
  • Generous paid time off and company holidays.
  • Opportunities for professional growth and development.
M. Shapiro Real Estate Group logo

M. Shapiro Real Estate Group

Founded in 1970 and headquartered in Farmington Hills, MI, M. Shapiro Real Estate Group stands as a rapidly expanding force within North America's property management industry. We have a strong presence across 33 states and Canada, specializing in transforming locations into desirable living, working, and retail spaces.Our comprehensive portfolio ranges from multi-family residential properties and manufactured home communities to retail hubs, office spaces, and beyond. The secret behind our growth? Unrivaled industry knowledge and resourceful strategies that drive operational efficiency and maximize the potential of each asset.

Farmington, Michigan, USA
159 employees (23 in marketing)

Salaries

Posted range

$80K/yr – $110K/yr

Taken straight from the job posting.

See all M. Shapiro Real Estate Group salaries

Marketing Team

Marketing Team Size
23 (14% of company)
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~159
M. Shapiro Real Estate Group logo

Marketing Manager

M. Shapiro Real Estate Group · Farmington Hills, MI · Unknown