Responsibilities

• New Business & CRM Management (40%) - Own the day-to-day organization and maintenance of our new-business CRM (currently Folk) - Maintain prospect and contact lists, ensuring information is accurate, current and appropriately segmented - Track prospects through different stages of outreach and ensure planned touchpoints happen on schedule - Coordinate one-to-one outreach on behalf of agency leadership - Help research and identify the right contacts within prospective client organizations - Maintain a clear view of active leads, conversations, next steps and follow-ups - Keep the broader team accountable to the outreach plan - Help create and organize new business presentations Email & Marketing Execution (30%) - Build and schedule email communications using established templates and approved content - Create and manage audiences and segmentation for different communications - QA every communication before it goes out—from names and links to formatting, spelling and recipient lists - Coordinate the agency's communications calendar across new business, email, social and other channels - Help manage the practical execution of campaigns from approved content through launch Content & Social (20%) - Publish approved AgencySacks content across LinkedIn, Instagram, email and other channels - Manage the day-to-day mechanics of the agency's social presence, including scheduling and community management - Repurpose existing content appropriately across channels and formats - Maintain an organized library of agency content, credentials, case studies and marketing assets - Help ensure AgencySacks shows up consistently and thoughtfully across every outward-facing channel Reporting & Organization (10%) - Track outreach activity, engagement and new-business progress - Maintain simple dashboards or reporting that give leadership a clear picture of what's working - Identify gaps, missed follow-ups and opportunities for greater consistency - Continually improve the systems and workflows that keep our marketing efforts moving

Requirements

• Exceptionally organized and naturally proactive.
• Has strong attention to detail and takes pride in getting things right
• Is technologically comfortable and quick to learn new platforms
• Has experience working in CRMs, CMSs, and email marketing platforms
• Is comfortable managing databases, audiences, lists and segmentation
• Has excellent written communication and proofreading skills
• Has a natural appreciation for good design and the visual judgment to recognize quality in the details.
• Understands the basics of social and email marketing execution
• Can manage multiple workstreams, deadlines and stakeholders without losing track of the details
• Is comfortable working independently and taking ownership