Marketing Lead-Energy Efficiency Programs

Louisiana, USA (Remote)

$85K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Owns end-to-end marketing leadership for energy program campaigns, turning objectives into actionable plans, coordinating cross-functional teams, and measuring impact.

  • Defines audiences, messaging, channels, and success metrics
  • Drives execution, optimization, and collaboration across partners

Job Description

Responsibilities

  • Lead the development and execution of marketing and communications strategies for assigned energy programs, campaigns, and workstreams.
  • Partner with Marketing Managers, program leadership, internal subject matter experts, marketing partners, creative resources, and vendors to translate program objectives into actionable marketing plans and campaigns.
  • Serve as the day-to-day marketing lead for assigned campaigns, projects, and program workstreams, coordinating activities among internal teams, shared marketing resources, creative resources, vendors, and partners.
  • Lead campaigns from initial strategy and creative brief through development, review, approval, launch, measurement, and optimization.
  • Develop campaign strategies and briefs that clearly define target audiences, objectives, key messages, channels, deliverables, schedules, and measures of success.
  • Manage marketing project workflows and creative requests to ensure work is delivered on time, within scope, and consistent with program objectives.
  • Coordinate shared marketing resources across assigned campaigns and workstreams, working with Marketing Managers to identify priorities, capacity needs, scheduling conflicts, and resource requirements.
  • Coordinate the review and approval of marketing materials with appropriate internal and external stakeholders.
  • Develop and review marketing content across digital, social, web, email, print, presentations, case studies, and other communication channels.
  • Ensure marketing and communication materials comply with client requirements, brand standards, accessibility expectations, and applicable regulatory requirements.

Requirements

  • Bachelor’s degree from an accredited college or university in marketing, communications, business, related field
  • 5+ years of progressively responsible experience in marketing, communications, or related program/project management.
  • Demonstrated ability to develop and execute marketing and communications strategies.
  • Experience working cross-functionally with internal stakeholders, marketing partners, creative resources, vendors, or clients to develop and deliver marketing solutions.
  • Strong project management skills with demonstrated ability to manage multiple projects, stakeholders, deliverables, and deadlines.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Demonstrated ability to develop clear, audience-focused messaging and effectively review the work of others.
  • Experience analyzing marketing performance and applying results and customer insights to improve campaigns.
  • Strong problem-solving abilities and demonstrated judgment in resolving marketing implementation challenges.
  • Detail-oriented with excellent organizational, time-management, and follow-through skills.

Preferred

  • 2+ years’ experience in the energy, utility, sustainability, or energy-efficiency industry.
  • Experience supporting utility or energy programs, including energy efficiency, demand response, DERs, electrification, e-mobility, or renewable energy.
  • Experience supporting marketing for utility, government, commercial, or other energy-related programs.
  • Experience guiding, mentoring, or coordinating the work of other marketing professionals.
  • Familiarity with Adobe Creative Suite or other visual communication and design tools.
  • Understanding of energy technologies and energy-saving solutions, including lighting, HVAC, building systems, transportation electrification, and distributed energy resources.

Benefits

  • Medical, vision, and dental insurance: Through the marketplace, our employees can choose benefits from five metallic levels and several carriers to find the right benefits that work for them in their location.
  • Company paid and optional Life insurance
  • Short-term and long-term disability insurance
  • Accident, Critical Illness, and Hospital Indemnity coverage
  • Paid holidays, vacation, and sick leave (eligibility based on company policy and applicable law)
  • 401(k) APTIM offers three 401k plans through the Aon Pooled Employer Plan (PEP). The specific plan you are eligible for depends on the business unit you are in. The details of the largest plan are found here:
  • APTIM 401(k) Guide
  • APTIM - Helpful Documents

APTIM

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

See all APTIM salaries

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Lead-Energy Efficiency Programs

APTIM · Louisiana, USA · Remote