Responsibilities

• Monitors Go-to-Market Strategy & Campaign Leadership:
• Develop and own the GTM strategy for new monitor product launches, including positioning, messaging, audience segmentation, and channel mix.
• Define launch timelines and milestone plans in collaboration with product marketing and sales teams.
• Lead end-to-end GTM execution, ensuring seamless coordination across all phases — from pre-launch through post-launch optimization.
• Develop integrated campaign strategies spanning paid media, social/influencer, digital, partnerships, CRM, shopper marketing, and creative — ensuring consistent messaging and brand experience across all consumer touchpoints.
• Partner with Product Marketing and Sales to identify priority markets, target customer segments, and addressable market opportunities, translating insights into actionable marketing and sales strategies.
• Align GTM plans with channel strategies across retail, e-commerce, and B2B in close partnership with the sales organization.
• Build and maintain a rolling marketing calendar that aligns product launches, promotions, and brand moments.
• Home Entertainment Partnerships:
• Lead the development and execution of breakthrough partner marketing initiatives that cut through the clutter, drive earned visibility, increase customer engagement, and ultimately accelerate sales.

Requirements

• Bachelor's degree required; MBA preferred.

Preferred

• MBA preferred.