Responsibilities

• You will be responsible for the overall growth and marketing strategy across the organization, including: - B2B lead generation - Google Ads strategy and agency oversight - Meta advertising - Retargeting campaigns - Demand generation - Landing pages - Conversion rate optimization - CRM strategy - Marketing automation - Lead nurturing - Email marketing - Database reactivation - Customer cross-selling - Funnel optimization - Campaign testing - Marketing analytics - Attribution - Lead quality - Sales and marketing alignment - Agency and vendor management You should understand the complete customer journey: Traffic → Landing Page → Lead → Calendly → Sales Meeting → Opportunity → Customer Your responsibility is to identify where prospects are being lost and continuously improve conversion throughout the funnel. Performance Marketing You must be comfortable evaluating and improving: - Google Search campaigns - Keywords - Search intent - Negative keywords - Campaign structure - Audience targeting - Conversion tracking - Google Analytics / GA4 - Google Tag Manager - Meta campaigns - Retargeting audiences - Landing pages - Calls to action - Lead forms - A/B testing You should be capable of reviewing our Google Ads agency's work at a technical level and challenging their strategy when necessary. We do not want someone who simply receives reports from an agency. We want someone who understands what the agency is doing. Retargeting & Lead Nurturing A major priority will be creating a strong retargeting and nurturing ecosystem. This can include: - Website visitors - Previous leads - Prospects who did not schedule - Prospects who scheduled but did not convert - CRM databases - Customer databases - Google retargeting - Meta retargeting - LinkedIn audiences - Email sequences - Lead reactivation campaigns - Cross-selling campaigns We want to maximize the value of every visitor and every lead we generate. CRM & Marketing Automation You will help us optimize Method CRM and our lead management process. We need someone who thinks about questions such as: - What happens immediately after a lead enters the CRM? - Who receives it? - How quickly are they contacted? - What happens if they do not respond? - What happens if they do not schedule? - What happens after a sales meeting? - What happens to an opportunity that does not close? - When should we retarget or reactivate that prospect? No qualified lead should disappear simply because they were not ready to buy immediately. Intercompany, Sales & Revenue Alignment As the Head of Marketing, you will work directly with the leaders of our different divisions, our sales team and the President / Founder. You will be responsible for connecting marketing activity with what is actually happening in sales, including: - Lead quality and sales feedback - Division-specific priorities and opportunities - Campaign and messaging performance - Pipeline development - Cross-selling opportunities between divisions - Customer acquisition and revenue growth You will maintain a strong feedback loop between marketing and sales so campaigns, targeting and strategy continuously improve based on real sales results. This is a revenue-focused leadership role. Marketing success is measured by qualified leads, meetings, opportunities, customers and revenue, not simply traffic, impressions or engagement. You will report directly to the President / Founder.

Requirements

• Minimum 4+ years of professional experience in Growth Marketing, Performance Marketing, Demand Generation or a similar senior marketing role.
• Strong hands-on experience generating B2B leads, qualified sales meetings and revenue.
• Strong experience with Google Ads, Meta Ads, retargeting, lead generation, funnels, landing pages, CRM, marketing automation and conversion optimization.
• Excellent professional English communication skills, both written and verbal.
• You must understand marketing from a sales and revenue perspective , not just branding, content or social media.
• Bilingual English / Spanish is a major plus
• Spanish is not required , but we highly value candidates who are professionally fluent or fully bilingual in both English and Spanish due to the structure of our team and organization.
• If you do not have 4+ years of relevant Growth / Performance Marketing experience and the hands-on experience described above, please do not apply.

Preferred

• Preferred: - Professional fluency or full bilingual ability in English and Spanish - Experience marketing B2B services to U.S. companies - Experience managing multiple brands, divisions or service lines - Experience working closely with sales teams and tying marketing performance directly to revenue