Responsibilities

• Bridge Strategy & Field Execution: Serve as the connective tissue between Product Marketing (PMM), Campaigns, and regional Field Marketing, translating global messaging pillars and product launches into integrated program playbooks.
• Execute Multi-Channel Demand Programs: Design, launch, and manage scalable global initiatives—such as Meeting Makers, Direct Mailers, Virtual Research Summits, and persona-aligned Webinar series—to drive pipeline growth and target whitespace penetration.
• Build & Support Executive Campaigns: Partner closely with CXO and Campaign teams to design, build, and deploy strategic programs tailored to executive buyer narratives (CISO, CIO), driving C-suite engagement and high-value pipeline.
• Deploy Templatized Initiatives for Scale: Build and maintain turnkey "Event-in-a-Box" frameworks and playbooks that empower regional field teams to localize and execute programs with high consistency and minimal friction.
• Support Customer Expansion: Collaborate on campaigns designed to educate the install base and drive adoption/upsell for key product expansion motions.
• Measure, Optimize, & Enable: Standardize program reporting and post-campaign assessments. Equip regional Field Marketing and Sales/BDR teams with actionable insights, lead enablement assets, and clear SLAs to maximize pipeline conversion within the 90-day window.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of B2B demand generation, campaign operations, or global program management experience.
• Deep understanding of multi-channel execution across webinars, digital events, direct mailers, executive roundtables, and content syndication campaigns.
• Exceptional collaboration skills with a track record of driving alignment across global field teams, PMM, CXO, digital, and revenue organizations in a matrixed environment.

Preferred

• Experience within the cybersecurity, SaaS, or high-growth technology sector.
• Proven ability to map campaign themes directly to Product Marketing launch calendars, incorporate C-suite/executive persona narratives, and align execution with sales pipeline goals.
• Strong analytical mindset with experience using campaign performance dashboards to track pipeline influence and ROI.
• Proven ability to prioritize ruthlessly, problem-solve independently, and execute with speed in a fast-paced environment.