Responsibilities

• Campaign Strategy & Execution
• Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition
• Design campaigns across the full demand spectrum: awareness through closed pipeline
• Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end
• Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups
• Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery
• Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles
• Performance & Reporting
• Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance
• Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio

Requirements

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
• Undergraduate Degree

Preferred

• Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
• Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
• Strong understanding of ABX frameworks and enterprise sales cycles
• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
• Demonstrated ability to build and own performance dashboards and attribution reporting
• Strong written and verbal communication — you write clear briefs, crisp exec summaries, and can present data coherently
• Experience in a platform-first or multi-solution SaaS environment
• Experience activating partner co-marketing campaigns
• Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis

Benefits

• ✅ 401(k) match and comprehensive employee benefits package