Responsibilities

• Develop and maintain fan segmentation strategies to identify key audience groups based on demographics, behaviors, purchase history, engagement patterns, and fan affinity
• Utilize fan personas to help inform marketing campaigns, content strategy, ticket sales initiatives, and fan engagement programs
• Lead the development and maintenance of fan journey campaigns across the fan lifecycle, from prospect to loyal fan and ticket purchaser, identifying opportunities for personalized communication throughout the fan journey
• Work closely with Business Intelligence to leverage fan data and create targeted marketing lists that support advertising, ticket sales, fan engagement, and revenue-generating initiatives
• Develop strategies to grow the Avalanche fan database through digital acquisition campaigns, lead-generation initiatives, and fan engagement programs
• Create and execute enter-to-win, sweepstakes, and lead-generation promotions designed to capture fan data and expand audience reach
• Assist with influencer marketing strategy to drive brand exposure, unique content opportunities, and fan engagement
• Analyze marketing campaign performance, fan behavior, and engagement data to measure effectiveness and ROI
• Develop post-campaign recaps and strategic recommendations based on audience insights and performance metrics to support strategic decision-making
• Serve as the marketing lead for creative requests, including video, graphic design, digital assets, promotional materials, and fan-facing campaign content

Requirements

• BS/BA degree in marketing, advertising, journalism, mass communication, or a similar field
• 4+ years’ experience in marketing, advertising, media, etc.
• Applicants must meet minimum qualifications at the time of hire
• Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards

Preferred

• Experience working in the sports and entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager
• Experience: managing and/or mentoring direct reports, driving performance through goal setting, feedback, and professional development.

Benefits

• 12 Paid Company Holidays
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA)
• Flexible Spending plans (FSAs)
• 401K/Employer Match