Responsibilities

• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas.
• Own UA creative testing roadmap, conducting research and testing to improve the effectiveness of creatives.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with other teams (e.g. UA, Product, Analytics, Monetization) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential.
• Work closely with UA, creative and product team to develop marketing strategies for key game milestones.
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology.
• Work closely with Product Marketing leadership to weed out inefficiencies in our creative research and testing processes.

Requirements

• 3-5 years of experience in marketing for mobile games or apps preferred.
• Understanding of A/B testing and deriving at actionable recommendations.
• Understanding of App Store Optimization preferred.
• Knowledge of the mobile ecosystem required.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Strong presentation skills.
• Ability to be flexible on a day to day basis with task priority.

Benefits

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
• In the office we offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!