Responsibilities

• Partner with Product Management to shape roadmaps with market insight, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems.
• Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and proof points.
• Define and own the PMM team charter (scope, responsibilities, success metrics, engagement model) to clarify what product marketing does—and does not—do for the business.
• Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms.
• Assess current team strengths, gaps and workloads; implement a clear operating model, role definitions and career paths for Product Marketing Managers and related roles.
• Provide hands‑on coaching and feedback to existing PMMs, upskilling them in strategic storytelling, insight‑driven positioning, launch leadership, stakeholder management and influence.
• Create rituals and processes that elevate PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing and segment strategy.
• Lead GTM planning and execution for new products and features, while using those launches as opportunities to model best‑in‑class PMM practices the team can replicate.
• Implement lightweight but effective measurement for PMM (e.g., launch health, digital content engagement, enablement utilization) and help the team use data to prioritize and improve.
• Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for the team.

Requirements

• 8–10+ years in B2B product marketing, with at least 3–5 years in a leadership role building or reshaping a PMM function or team.
• Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team’s strategic impact.
• Experience defining PMM charters, processes and frameworks in organizations where the function is maturing or being repositioned.
• Strong background in data, SaaS, ad tech, media, streaming or related domains; familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus.
• Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and Customer Success.
• Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams.
• Comfortable operating in a matrixed, global environment and balancing strategic leadership with rolling up the sleeves for hands‑on execution.

Benefits

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.