Product Marketing Manager II

USA (Remote)

$94K/yr – $156K/yrMid Level4+ years expFull time

Posted 4 hrs ago

Job Summary

Own the quarterly launch program and release engine end-to-end, lead cross-functional GTM collaborations, and champion core Sprout products with strong positioning and go-to-market support.

  • Own the end-to-end quarterly launch program and release engine.
  • Partner with Marketing, Revenue, and R&D to deliver events and collateral.
  • Champion core products with positioning and GTM support.

Job Description

Responsibilities

  • Be the voice of the product: Act as the end-to-end owner of our quarterly launch program and release engine, optimizing the workflows, processes, and high-impact resources to scale awareness and ensure our teams are equipped with value-forward stories across the portfolio.
  • Lead cross-functionally: Partner closely with key cross-functional partners including Marketing, Revenue, and R&D to deliver seamless events and collateral that showcase the power of Sprout’s AI-driven platform.
  • Shape product strategy: Serve as the dedicated product marketer for a select group of products at the core of Sprout's platform, owning positioning, messaging, and go-to-market support and giving these products a real champion in the market.

Requirements

  • 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions.
  • Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently
  • Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders.
  • Experienced in navigating cross-functional approval processes across Product, Sales, and Marketing teams to meet key deadlines.
  • Operational mindset with a solid understanding of GTM frameworks, messaging, and sales enablement execution.

Preferred

  • Previous experience working in the software/SaaS industry
  • Experience in a dedicated Product Marketing role.
  • Experience in presentation creation and a high level of comfort using Canva to build or iterate on marketing collateral.

Benefits

  • Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
  • Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
  • Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
  • Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
  • Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
  • Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
  • Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
  • Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
  • Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
  • Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line .
Sprout Social logo

Sprout Social

4.0 Glassdoor

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout offers comprehensive publishing and engagement functionality, customer care, advocacy, and AI-powered business intelligence. Sprout’s award-winning software operates across all major social media networks and digital platforms.

Founded in 2010
Chicago, Illinois, USA
78% recommend to a friend

Salaries

Posted range

$94K/yr – $156K/yr

Taken straight from the job posting.

See all Sprout Social salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$111.5M
Last Raise
$40.5M
Series D, 7 years ago

Funding History

  • Dec 2018
    Series D • $40.5M
  • Feb 2016
    Series C • $42M
  • Jun 2014
    Series B • $8M

Traffic Signals

Monthly Google Ads Budget
$216K

Recent News

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Product Marketing Manager II

Sprout Social · USA · Remote