Responsibilities

• Lead integrated product marketing initiatives and GTM strategies for Banking, Capital Markets, and Asset Management segments, driving engagement and pipeline with institutional buyers
• Develop and execute product marketing plans and messaging tied to core business use cases, ensuring alignment with business priorities
• Establish and grow relationships with institutional clients, partners, and internal sales teams to increase deal velocity and long-term value
• Own key product marketing programs such as industry surveys and research, delivering insights that inform positioning and thought leadership tied to core Chainlink use cases
• Drive high-velocity execution across campaigns and initiatives, ensuring rapid iteration and consistent delivery of business outcomes

Requirements

• Owned or led high impact global marketing B2B initiatives with a focus on selling to financial services and fintech brands
• Background in Banking, Capital Markets, Fintech, or Asset Management, with demonstrated ability to market to institutional buyers
• Demonstrated ability to build and execute product marketing plans and GTM strategies tied to major business objectives
• Experience working within regulated industries, navigating compliance considerations in marketing execution
• Ability to think strategically, execute tactically, and be simultaneously nimble and thoughtful
• Built and maintained strong partnerships with sales teams, enabling client engagement and pipeline development

Preferred

• Experience operating in a client-facing role internally or at a marketing agency
• Background in agency environments serving enterprise clients or challenger brands
• Proven ability to operate with urgency, delivering high-quality outputs in fast-paced environments
• Managed end-to-end marketing efforts across multiple channels, delivering key messages to specific markets
• Demonstrated ability to influence stakeholders, push back when needed, and drive strategic direction
• Experience building client-facing materials, playbooks, or sales enablement assets
• Exposure to Web3 or blockchain-related marketing initiatives