Product Marketing & Marketing Intern

El Segundo, CA (Remote)

$20/hr – $28/hrIntern/New GradFull time

Posted 18 hrs ago

Job Summary

You will own the development and execution of marketing strategies and support product roadmap decisions while analyzing trends to optimize content value and promotional tactics.

Define and refine marketing strategies and campaign plans
Analyze viewership trends and model content value against acquisition costs

Job Description

Responsibilities

Supporting the development and execution of marketing strategies
Contributing to product roadmap planning and business case creation
Analyzing viewership trends and recommending promotional strategies
Building models to evaluate content value vs. acquisition cost
Conducting product validation and user experience testing
Assisting with internal culture initiatives and team-building events
Collaborating on marketing campaign strategy and execution

Requirements

Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
Proficiency in Microsoft Office Suite
Strong written and verbal communication skills
Well-organized with the ability to prioritize tasks
Self-motivated and accountable, with a willingness to learn
Passion for marketing, media, and digital innovation

DIRECTV

At DIRECTV, we believe TV is meant to be enjoyed. Everything we do is focused on delivering an entertainment experience above and beyond expectations and industry standards and advocating for excellence on behalf of our customers. A shared passion for the joy of television defines our mission to offer the content, service, and reliability that allows our customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere. We never stop innovating and continue to embrace emerging technologies. We’re constantly evolving our products, including best-in-class content and personalized services to provide our customers with industry-leading video offerings. Learn more about our offerings at DIRECTV.COM and follow us @DIRECTV on Instagram, TikTok, Facebook and X. To learn more about DIRECTV's culture and what it's like to be an employee, follow us at @WeAreDIRECTV on X and Instagram. And stay up to date with our @DIRECTVNews handle on X.

Founded in 1994

El Segundo, California, USA

15K employees (821 in marketing)

direc.tv/about