Marketing Manager

Responsibilities

• Brand Management: Execute marketing strategies supporting company objectives and brand growth. Maintain consistent brand standards across all restaurant concepts. Ensure marketing materials accurately reflect each concept's identity and positioning. Assist with branding for new restaurant openings and concept development. Identify opportunities to strengthen brand awareness and guest engagement.
• Marketing Campaigns: Plan, coordinate, and execute integrated marketing campaigns. Develop seasonal promotions, menu launches, holiday campaigns, and special events. Coordinate marketing timelines and project deliverables. Collaborate with operations teams to ensure successful execution of promotional initiatives. Evaluate campaign effectiveness and recommend improvements.
• Digital Marketing: Oversee website content and maintain accuracy. Coordinate email marketing campaigns. Assist with paid digital advertising initiatives. Support search engine optimization (SEO) and local search visibility. Monitor online reputation and guest engagement platforms. Review digital performance metrics and identify opportunities for improvement.
• Social Media & Creative Content: Manage company social media calendars and content planning. Coordinate photography, videography, graphic design, and creative assets. Review marketing materials before publication. Ensure visual and written communications align with company branding. Maintain organized digital asset libraries.
• Community Relations & Public Relations: Coordinate community partnerships and sponsorship opportunities. Assist with media relations and public relations initiatives. Support charitable partnerships and local community involvement. Help organize promotional events and grand opening activities.
• Marketing Operations: Manage multiple projects while meeting deadlines. Maintain marketing calendars and production schedules. Coordinate with outside vendors, agencies, photographers, printers, and creative partners. Assist with vendor management and marketing budgets. Maintain organized project documentation.
• Analytics & Reporting: Monitor campaign performance using available reporting tools. Track key marketing metrics and return on investment. Prepare reports for executive leadership. Research market trends and competitive activity. Recommend improvements based on measurable results.
• Leadership & Collaboration: Collaborate with restaurant leadership on local marketing initiatives. Partner with Culinary on menu launches and promotional campaigns. Support Human Resources with recruiting marketing efforts. Work closely with internal departments to ensure marketing initiatives align with business objectives. Provide guidance to marketing coordinators, designers, interns, or agency partners when assigned. Promote a collaborative, professional, and solution-focused work environment.
• Administrative Responsibilities: Attend meetings as required. Maintain organized marketing records. Complete assignments within established deadlines. Protect confidential company information. Perform other duties as assigned.

Requirements

• Required Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field, or equivalent professional experience. Strong project management and organizational skills. Excellent written and verbal communication abilities. Proficiency with Microsoft Office and Google Workspace. Experience managing digital marketing initiatives and social media platforms. Strong analytical and problem-solving skills. Ability to prioritize multiple deadlines in a fast-paced environment.
• Preferred Hospitality, restaurant, entertainment, or retail marketing experience. Multi-unit or multi-brand marketing experience. Experience with Google Analytics, Google Business Profile, Meta Business Suite, Canva, Adobe Creative Suite, and email marketing platforms. Experience managing agency relationships and marketing budgets. Minimum two years of progressively responsible marketing experience.

Preferred

• Preferred Hospitality, restaurant, entertainment, or retail marketing experience.
• Multi-unit or multi-brand marketing experience.
• Experience with Google Analytics, Google Business Profile, Meta Business Suite, Canva, Adobe Creative Suite, and email marketing platforms.
• Experience managing agency relationships and marketing budgets.
• Minimum two years of progressively responsible marketing experience