Marketing Manager

Responsibilities

• Set the marketing vision, annual goals, and objectives that align to company growth targets, and own the plan to achieve them
• Serve as the central marketing lead across operating companies, aligning priorities so marketing efforts ladder up to shared business goals
• Define KPIs and measure effectiveness across campaigns, customer programs, and brand initiatives
• Own and manage the enterprise-wide marketing budget, including planning, allocation, and tracking across operating companies and channels
• Identify new opportunities in strategy, innovation, and tactics, and test new approaches with a bias for action
• Lead and direct a small marketing team as well as agency partners, supporting team execution and identifying opportunities for growth
• Direct externally facing programs, including trade shows, industry events, campaigns, and customer-specific programs, from strategy through execution
• Set trade show and event goals together with Sales, own our presence end to end, and measure the impact on pipeline and customer relationships
• Oversee customer-facing materials that support customer engagement and business development
• Direct the teams to develop brand- and segment-specific campaigns and other content throughout the year with a consistent throughline across every channel

Requirements

• 5+ years of marketing experience, including a leadership role where you own strategy, goals, and results
• Proven experience leading and developing a team and directing agency partners
• Thinks like a strategist but has a servant leadership mindset
• Thrives in a lean, fast-moving environment: you make decisions with incomplete information, take calculated risks, and move quickly from idea to execution
• Eager to stay curious, challenge the status quo and test the boundaries when it comes to increasing our potential
• Brand development experience, such as packaging, product launches, or brand architecture
• Strong project management skills with the ability to run multiple priorities at once
• Excellent written and verbal communication skills, with the ability to present to and influence all levels of the organization
• Experience in the produce industry or B2B marketing preferred
• Bachelor’s degree in Marketing, Communications, or a related field

Preferred

• Fresh produce or similar B2b marketing experience is not required, but preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Vision insurance