Marketing Director

Responsibilities

• Embodies the values and core competencies of the Association at all times and positively promotes the Association’s culture.
• Supports all internal team members and departments in accomplishing the Association’s mission, vision, and goals.
• Manage & Empower Creative Staff: Direct day-to-day work, campaign priorities, and professional development for the marketing coordinator and web & graphic designer.
• Brand Governance & Stewardship: Oversee visual identity and messaging consistency across all digital, print, event, and member-facing platforms in alignment with AHP brand standards.
• Stakeholder Collaboration & Strategic Guidance: Serve as a knowledgeable and trusted marketing advisor across the organization. Provide clear, data-informed guidance to cross-functional stakeholders, ensuring campaigns align with proven marketing standards (e.g., single CTA focus, mobile-first user experience, audience segmentation).
• Event Marketing Strategy: Plan and execute multi-channel digital campaigns (email, social media, web, direct outreach) to drive attendance and engagement for AHP’s annual conferences and virtual and live events.
• Membership Acquisition & Retention: Partner with membership leads to design automated renewal journeys and member engagement campaigns that demonstrate clear membership ROI.
• Digital Infrastructure & Website Management: Oversee content governance, site hierarchy, and landing page optimization on WordPress in conjunction with the web & graphic designer and AMS integrations.
• Lead Generation for Consulting Services: Stand Up B2B Lead Gen Pipeline: Build, execute, and refine a sustainable lead-generation engine for AHP’s consulting arm targeting healthcare C-suite and CDO decision-makers.
• Inbound & Nurture Campaigns: Oversee the production and promotion of quarterly executive briefs, virtual briefings/webinars, and low-friction health-check offers designed to convert passive readers into active consulting leads.

Requirements

• Bachelor’s degree in marketing or a related discipline preferred
• Experience: 5–7 years of progressive marketing experience, with at least 1–2 years in a team management or supervisory role (preferably within a professional association, non-profit, or B2B professional services environment).
• Lead Generation Expertise: Proven track record of developing B2B inbound lead generation strategies, lead magnet assets, and automated email marketing funnels.
• Strategic Communication & Collaboration: Strong interpersonal skills with a demonstrated ability to educate non-marketing stakeholders, ground decisions in campaign performance data, and establish strategic alignment across departments.
• Technical Proficiency: Hands-on experience with marketing automation tools (e.g., ActiveCampaign), CMS platforms (WordPress), basic database/CRM operations (re:Members, Higher Logic), and email analytics.
• Social Media Proficiency: Experience and comfort with developing and executing social media strategy (LinkedIn, Instagram, Facebook, etc.)
• Project & Team Management: Demonstrated ability to manage creative pipelines (design, copy, web publishing) under tight deadlines while maintaining team capacity and campaign quality.
• Essential Skills/Knowledge: Industry Knowledge: Experience in healthcare philanthropy, development/fundraising, or association management.
• System Knowledge: Familiarity with member management databases (AMS) and virtual event platforms.

Benefits

• The salary for this position is $90,000-$120,000 annually, based on qualifications and includes a comprehensive benefit package.