Responsibilities

• Lead Generation, Spend Management, and Sales Velocity
• Develop and execute marketing strategies that drive qualified traffic, support occupancy goals, and improve sales velocity
• Manage marketing spend tracking and recommend budget adjustments based on lead quality, cost per lead, conversion, and community performance
• Oversee lead generation platforms and channels including Zillow, MH Village, Facebook, Facebook Marketplace, social media, websites, and other relevant platforms
• Analyze marketing performance data to understand traffic sources, lead quality, conversion rates, sales velocity, and campaign effectiveness
• Partner with Sales & Operations leadership to evaluate when to add spend, adjust campaigns, or shift strategy based on results
• HubSpot, CRM Discipline, and Funnel Visibility
• Own HubSpot execution for the marketing and sales funnel, including lead source tracking, campaign visibility, pipeline reporting, and data quality
• Build dashboards and reporting rhythms that create visibility into lead flow, response time, conversion, and sales velocity
• Identify gaps in HubSpot usage or lead management and bring forward solutions to improve compliance and accountability
• Support field adoption by creating clear standards, training, and reporting expectations for lead tracking and follow-up visibility
• Brand Trust, Reputation Management, and Community Relations
• Manage brand trust initiatives including Google reviews, review responses, reputation monitoring, and accuracy of information across websites and public platforms
• Support stabilized-community social channels with content and communication that reinforces resident engagement, referrals, and brand consistency
• Develop resident-facing communications including newsletters, community relations materials, and resident engagement campaigns
• Ensure Lamb Communities shows up consistently, professionally, and accurately across communities and digital channels
• Collateral, Content, and Brand Standards
• Oversee development of website content, sales collateral, business cards, signage, graphics, templates, and community marketing materials
• Coordinate content creation including video, photography, social media assets, and other marketing materials as needed
• Establish and maintain practical brand standards that can be executed consistently across the portfolio

Requirements

• 3+ years of marketing experience preferred — ideally in real estate, property management, homebuilding, manufactured housing, multifamily, or another sales-driven environment
• Experience developing and managing marketing strategies tied to measurable business results
• Strong understanding of digital marketing, lead generation, customer engagement, and brand reputation
• Experience with CRM systems, lead tracking, reporting, and marketing analytics 953; HubSpot experience preferred
• Ability to interpret data, identify trends, and recommend practical action based on performance metrics
• Strong project management and organizational skills with the ability to manage multiple priorities at once
• Ability to work cross-functionally with operations, sales, leadership, Property Managers, vendors, and external partners
• Strong written and verbal communication skills, including resident-facing, prospect-facing, and internal communications
• Proficiency with Microsoft Office and familiarity with Canva, Adobe Creative Suite, or similar marketing and design tools
• Self-starter with strong ownership mentality, urgency, and ability to operate in a fast-moving environment

Preferred

• Experience supporting multi-site operations or decentralized field teams
• Experience managing marketing spend, vendors, freelancers, or external agencies
• Experience building marketing processes, dashboards, reporting rhythms, or playbooks from the ground up
• Experience with reputation management, resident communications, referral programs, or community engagement
• Bilingual Spanish preferred but not required