Marketing Manager

Austin, TX (Unknown)

$60K/yr – $90K/yrMid Level

Posted 4 weeks ago

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Job Summary

Own multi-channel lead generation and CRM engine for a local roofing business, balancing paid and organic reach with AI-assisted workflows to lift bookings and conversions.

  • Growth Infrastructure: Run end-to-end Facebook/Meta ads, sharpen targeting and creative to improve lead quality and conversion rates.
  • CRM & Automation: Own GoHighLevel workflows, pipelines, tagging, SMS/email sequences, and AI-assisted lead handling to lift bookings.
  • Channel & Partnerships: Create organic content across YouTube, Instagram, Facebook, and TikTok, manage external Google Ads/SEO agency relationships, and grow community partnerships to expand pipeline.

Job Description

Own multi-channel lead generation and CRM engine for a local roofing business, balancing paid and organic reach with AI-assisted workflows to lift bookings and conversions.

  • Growth Infrastructure: Run end-to-end Facebook/Meta ads, sharpen targeting and creative to improve lead quality and conversion rates.
  • CRM & Automation: Own GoHighLevel workflows, pipelines, tagging, SMS/email sequences, and AI-assisted lead handling to lift bookings.
  • Channel & Partnerships: Create organic content across YouTube, Instagram, Facebook, and TikTok, manage external Google Ads/SEO agency relationships, and grow community partnerships to expand pipeline.

Traffic Signals

Monthly Visitors
224
Monthly Google Ads Budget
$20K
Traffic Source Mix
Search
33%
Direct
40.6%
Referral
12.3%
Social
11.1%
Paid
1.9%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
1 (10% of company)
Marketing Roles Posted (Last 30 Days)
1