Responsibilities

• Manage same-store growth strategic roadmap and execution across 300+ dermatology clinics
• Identify issues impacting underperforming clinics, develop targeted recovery plan, and execute demand-generation initiatives
• Partner with clinic and operations leaders to align marketing initiatives with provider capacity and scheduling realities
• Translate marketing and clinic growth goals into actionable, scalable plans across clinics and channels
• Establish frameworks to test, evaluate, and build scalable high-performing programs
• Build and deploy growth playbooks with repeatable and measurable models to achieve objectives
• Apply professional judgment to escalate risks, recommend solutions, and course correct as needed
• Campaign Development & Execution
• Develop creative briefs and guide creation and approval of marketing materials across print, digital, social, and in-clinic channels
• Partner with internal and external design teams to ensure consistent, high-quality brand execution across touchpoints

Requirements

• Bachelor’s degree in Marketing or Business
• 6+ years of marketing management experience; prior experience in multi-site national healthcare services required
• Proven success driving revenue for both service-based offerings and retail products
• Expertise in omnichannel marketing, including product marketing, retail POC, direct mail, OOH, and digital media
• Experience collaborating with clinical, operational, and senior stakeholders in complex, multi-site organizations

Preferred

• Self-starter with an analytical mindset.
• Experience in new patient acquisition across digital, collateral / POC, direct mail, out-of-home (OOH), and paid media.