Marketing Manager

Responsibilities

• ICP and Buyer Focus: Make sure every program reaches enterprise brands with complex commerce needs and speaks to the specific roles on their buying committee. Tailor messaging by buyer, and measure success by pipeline from target accounts rather than lead volume alone.
• Answer Engine Optimization (AEO) : Create content that drives Elastic Path’s visibility in AI answer engines and traditional search, including video content for YouTube. Track how Elastic Path shows up in AI-generated answers and search results, and use what you learn to shape what we publish next.
• Website Management: Build and publish new website content including but not limited to blogs, landing pages, product and solutions pages, ebooks, and case studies. Coordinate with the web development agency on any website needs or troubleshooting issues.
• Campaign Management : Plan and execute multi-channel campaigns that drive hand raisers, from content offers like ebooks, case studies, and webinars to product launches and events. Own campaign setup in HubSpot, including landing pages, forms, and lead routing.
• Performance Reporting: Track and report on campaign, website, and AEO performance in terms of leads, pipeline, and revenue influenced. Build recurring reporting that shows the team what’s working and where to shift effort.
• Continuously Test : Testing and learning is a critical part of this role. Ideate and execute on tests for all available channels, analyze the results and share key findings to the broader team.

Requirements

• 3-5 years of experience in B2B SaaS; e-commerce experience strongly preferred.
• Excellent written and verbal communication skills
• Experience with managing a CMS and HubSpot
• Currently using AI for 60% or more of your current workday
• Strong ability with context switching. You are someone who can quickly jump in and out of workstreams
• Detail oriented with strong project management skills

Preferred

• Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus

Benefits

• We go the extra mile to provide you & your family with exceptional benefits, wherever you may be located. This includes paid vacation and sick leave, stock options, full extended health, dental and additional coverages.
• You’ll get access to annual stipends for your own professional development, remote working and more.
• We are a remote-first company, giving you the flexibility to work where you're most productive—supporting better work-life balance, fewer commutes, and greater focus.
• When in-person connection adds value, you'll have access to a shared workspace for optional collaboration, connection, or a change of scenery.
• We provide solutions to bring all teams together for collaboration and connection throughout the year.
• We have a Work from Anywhere program that gives you the freedom to work from anywhere in the world. Talk about travel perks!
• Outstanding Company Culture - Certified Great Place to Work organization in Canada, US and UK