Marketing Manager

Responsibilities

• Support execution of Dermot’s brand strategy across all internal and external marketing materials
• Execute on visual and written brand standards to ensure consistency in voice, tone, and identity across corporate and property-level campaigns
• Oversee and manage centralized property marketing. Create and maintain standardized marketing templates for flyers, email, signage, and social media content. Support property teams in the coordination of photo shootings and property specific marketing assets, including ad-hoc requests for customized collateral across individual sites.
• Assist with marketing performance tracking and reporting across key channels, including Dermot’s social media accounts, online reputation platforms, resident engagement (Ignite), and brand campaigns.
• Support KPI analysis—follower growth, post engagement, review response rates, event participation, email open/click rates—to help identify what’s working and guide future content strategy and campaign planning.
• Support onboarding efforts related marketing for new properties in the portfolio, including the coordination with existing or new vendors, website set up, and preparation of “go-live”.
• Execute day-to-day content creation for social media, including writing captions, developing visuals (in Canva or similar), and scheduling posts that reflect Dermot’s brand voice
• Create and adapt digital content for various platforms—social, email, website, and internal screens—with a focus on storytelling, engagement, and clarity
• Support website and microsite management, ensuring content is accurate, up to date, and executed in line with brand standards
• Actively monitor Dermot’s online reputation across platforms (Google, Yelp, Apartments.com, etc.) and help respond to reviews in a timely, brand-aligned way

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, Advertising.
• Marketing & Communications Experience. 3–7+ years in marketing, communications, or brand management
• Experience with digital marketing channels: Social media (organic and paid) Email campaigns and automation, Content creation (blogs, newsletters, video) SEO/SEM strategies.

Preferred

• Industry-specific experience is highly desirable, such as: Property marketing; Resident communications; Leasing support campaigns; Community engagement programs
• Experience in multifamily or residential real estate leasing is a differentiator.

Benefits

• Dermot offers a total rewards package which includes base compensation, bonus potential, comprehensive healthcare coverage where the employee-only base plans are funded by Dermot, retirement with match, wellness offerings, employee assistance programs, tuition stipend, parental leave, paid time off, life insurance, long-term disability coverage and more! Dermot also supports its team members with learning and development opportunities and encourages wellness.