Responsibilities

• Build and execute ABM campaigns targeting a defined set of high-value freight forwarding accounts
• Develop outbound-support campaigns that improve engagement with sales outreach
• Create and optimize multi-touch campaigns across different channels
• Partner closely with sales to improve targeting, messaging, sequencing, and conversion rates
• Test and iterate on subject lines, calls-to-action, content, and channels to improve campaign performance
• Help create more structured conference and event marketing programs, including pre-event outreach and post-event follow-up
• Translate complex operational and financial workflows into clear messaging for logistics audiences
• Own HubSpot marketing workflows, campaign tracking, reporting, and automation
• Analyze campaign performance and pipeline contribution
• Build repeatable processes around campaign execution and lead engagement

Requirements

• 5+ years of B2B SaaS marketing experience
• Strong experience in demand generation and/or ABM
• Experience operating in startup or high-growth environments
• Experience functioning as a highly autonomous individual contributor
• Deep familiarity with HubSpot or similar CRM/marketing automation platforms
• Proven ability to partner effectively with sales teams
• Strong analytical mindset with comfort measuring campaign effectiveness and ROI
• Excellent written communication and content development skills

Preferred

• Experience marketing to niche or highly defined B2B customer segments
• Experience supporting international or global customer bases
• Experience marketing into logistics, supply chain, or operational software environments