Responsibilities

• Lead the strategy for lifecycle program execution involving a channel mix of email, push, and in-app delivering best-in-class experiences that drive engagement and desired behavior and outcomes, and other actions that improve client quality and retention
• Develop advanced solutions supporting the lifecycle approach for Consumer products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company
• Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem
• Conduct data analysis of campaign and segment performance, while using data to optimize and create operational plans and manage executions
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
• Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
• Work closely with our compliance and legal teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers
• Additional duties and responsibilities as assigned

Requirements

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with Braze, and other campaign-building tools
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus
• Strong skills in analytic tools such as Tableau, Looker, HEX, Big Query
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

Preferred

• with experience working within crypto as a big plus