Marketing Manager

Responsibilities

• Plan and execute marketing campaigns aligned with enterprise strategy and regional business needs.
• Ensure timely and effective execution of campaigns across all channels.
• Coordinate with Marketing Operations to ensure efficient project delivery.
• Execute strategies to drive lead generation, customer acquisition, and retention.
• Partner with sales and operations teams to align marketing efforts with business performance goals.
• Monitor lead flow and campaign effectiveness to optimize results.
• Ensure consistent application of brand standards across all marketing efforts.
• Execute messaging and content in alignment with brand guidelines and company strategy.
• Maintain brand integrity across all local and regional initiatives.
• Guide and/or execute digital marketing initiatives including social media, email campaigns, and digital content.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3-5+ years of progressive marketing experience; senior living, healthcare, multi-site, or service-based industry experience strongly preferred.
• Demonstrated success managing integrated marketing campaigns, lead generation, and community-level marketing programs.
• Strong analytical skills with the ability to interpret data and translate insights into strategy.
• Excellent communication, relationship-building, and presentation abilities.
• Highly organized with the ability to manage multiple markets and priorities simultaneously.

Preferred

• Familiarity with CRM and marketing automation platforms (Salesforce, Yardi, HubSpot, Canva, Marketing Cloud, etc.).
• Strategic thinking
• Relationship management
• Data-driven decision-making
• Market insight & customer understanding
• Creative problem-solving
• Cross-functional collaboration
• Accountability & ownership
• Strong communication and presentation skills