Marketing Manager

Responsibilities

• Serve as Bert Black’s primary contact with marketing agencies and vendors
• Set clear priorities, budgets, deadlines, and performance expectations
• Review results from paid search, Local Services Ads, SEO, website activity, social media, email, and other channels
• Hold agencies accountable for lead quality, reporting accuracy, responsiveness, and campaign performance
• Reconcile marketing reports with Service Titan whenever possible
• Recommend spend changes based on lead quality, booking performance, and revenue
• Protect company access to and control of the website, domains, advertising accounts, analytics, creative, and customer data
• Coordinate the branding initiative across website, vehicles, uniforms, facilities, advertising, social, print, and customer communications
• Develop and maintain the annual marketing plan, promotional calendar, and budget
• Align HVAC, plumbing, and electrical campaigns with seasonality, revenue goals, and technician capacity

Requirements

• At least three to five years of relevant marketing experience.
• Experience managing outside marketing agencies or vendors.
• Working knowledge of paid search, SEO, Local Services Ads, social media, email marketing, websites and traditional advertising.
• Ability to understand budgets, performance reports and marketing metrics.
• Strong project-management, organizational and communication skills.
• Ability to manage multiple projects and deadlines without losing accountability.
• Comfortable working directly with executives, managers, customer-service employees, technicians and outside vendors.
• Bachelor’s degree in marketing, communications, business or a related field is preferred but not required when the candidate has strong relevant experience.

Preferred

• Experience in home services, HVAC, plumbing, electrical, automotive, healthcare or another local consumer-services industry is preferred.
• Experience with Service Titan or another CRM is preferred.
• Experience supporting a rebranding initiative is preferred.
• Bachelor’s degree in marketing, communications, business, or a related field (strong relevant experience can substitute)
• Home services, HVAC, plumbing, electrical, automotive, healthcare, or another local consumer-services industry Service Titan or another CRM