Responsibilities

• Hands-on execution for B2B demand generation, lead nurture, and conversion, aligned to company growth goals.
• Report regularly on progress and metrics.
• Lead, coach, and develop a small team of marketing specialists and coordinators.
• Partner with sales to align on pipeline targets, lead scoring, and marketing-to-sales handoff processes.
• Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, account-based marketing (ABM), and webinars.
• Own content activation, including case studies, whitepapers, blog content, social proof assets, and thought leadership that positions Premier NX across its core service pillars.
• Guide and oversee the team managing marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce, or similar) to track funnel performance and campaign metrics.
• Evaluate and evolve the website and online properties and oversee conversion rate optimization.
• Manage Premier NX's social media and brand presence.
• Manage relationships with external agencies and vendors for design, PR, and events as needed.

Requirements

• 5+ years of B2B marketing experience, including at least 2-3 years in a people management or team leadership role.
• At least 3 years of experience marketing specifically to the U.S. market, or 5 years of experience within the broader North American market.
• Proven track record in B2B services marketing; experience in BPO, IT services, or professional/managed services (on-going, recurring revenue, annual contract experience) is strongly preferred.
• Marketing complex services with long sales cycles over 6 months
• Demonstrated success building, re-building, and scaling demand generation programs that deliver pipeline results.
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce that require integrations.
• Data-driven approach to marketing, comfortable owning KPIs and reporting results to senior leadership.
• Must be based in U.S.A. or Canada and able to work effectively across North American time zones with distributed teams, primarily on East Coast hours.
• Bachelor's degree in or equivalent practical experience.
• Excellent written and verbal persuasive skills.

Preferred

• Experience marketing outsourcing services to mid-market decision-makers.
• Experience running long sales cycle demand gen across multiple industry verticals.
• Experience marketing solutions and portfolios especially in customer experience (CX), finance and accounting (F&A), or IT outsourcing (ITO) services.