Responsibilities

• The Marketing Manager (Agency) will lead and execute end-to-end marketing initiatives to attract and convert qualified videographers into high-value clients for The Shooter's Network.
• Developing and managing multi-channel campaigns, including paid and organic social, email marketing, and content funnels, with a strong emphasis on measurable growth and ROI.
• Day-to-day responsibilities include building and optimizing marketing funnels, managing ad campaigns, crafting compelling messaging and offers, coordinating with designers and content creators, and tracking performance against key metrics.
• The Marketing Manager will design and test new acquisition strategies, refine audience targeting, and collaborate closely with leadership to align marketing efforts with product, sales, and community goals.
• This role also includes managing agencies or freelancers as needed, documenting repeatable processes, and continually iterating based on data to scale results.

Requirements

• Proven experience in performance marketing for online education, coaching, or agency-style businesses, with a track record of driving leads and revenue growth.
• Strong digital campaign skills, including paid social (e.g., Facebook, Instagram, YouTube), funnel-building, landing page optimization, and email marketing automation.
• Expertise in marketing strategy and positioning, including audience research, offer creation, messaging, and differentiation in competitive online markets.
• Data-driven mindset with strong analytical skills, experience using marketing analytics tools and dashboards, and the ability to translate data into clear action plans.
• Excellent written and verbal communication skills, with the ability to create compelling copy for ads, emails, landing pages, and social content.
• Experience managing external vendors or freelancers (designers, media buyers, copywriters) and coordinating delivery to meet deadlines and performance targets.
• Comfort working in a lean, fast-paced, experiment-driven environment; ability to prioritize, self-manage, and adapt quickly to changing needs.
• Familiarity with the creator, videography, or freelance ecosystem is highly preferred;

Preferred

• Familiarity with the creator, videography, or freelance ecosystem is highly preferred