Marketing Management Trainee (Content Growth & User Acquisition)

Responsibilities

• Stage 1 — Master Content Marketing
• - Create engaging Xiaohongshu content, from topic selection and copywriting to visual production and publishing.
• - Understand U.S. Chinese-speaking parents, identify their needs, and explore what drives content engagement.
• - Track content performance and continuously test new creative ideas.
• Stage 2 — Drive User Acquisition & Growth
• - Develop content-driven acquisition strategies across Xiaohongshu and other digital channels.
• - Gain hands-on experience in paid advertising, lead generation, and conversion optimization.
• - Analyze the content → inquiry → lead → enrollment funnel to improve acquisition efficiency.
• Stage 3 — Grow into Marketing Leadership
• - Own marketing channels and growth initiatives, from strategy to execution.

Requirements

• Bachelor's degree or above; recent graduates are welcome .
• Strong Mandarin communication and content writing skills; able to communicate in English.
• Familiarity with Xiaohongshu, its content trends, and platform culture.
• Creative, user-oriented, and interested in social media and digital marketing.
• Strong ownership: Proactive, detail-oriented, and accountable for results.
• Data-driven mindset: Willing to experiment, analyze performance, and iterate quickly.
• passion for education, technology, and international business growth.

Preferred

• Experience in Xiaohongshu operations, content creation, or paid advertising.
• Experience in education, EdTech, or user acquisition.
• Familiarity with AI tools for content creation and marketing.

Benefits

• Visa Sponsorship: Available for eligible candidates.
• Relocation Support: Relocation allowance available.
• Clear Career Path: From content marketing to user acquisition and future marketing leadership.
• Real Ownership & Mentorship: Work on a 0-to-1 U.S. growth initiative, with hands-on mentorship and opportunities to lead meaningful projects.