Head of Growth — Biohacking Bestie

Responsibilities

• Grow new-customer revenue for the supplements, profitably. We'll agree on CAC, MER and margin targets together, and you own hitting them.
• Run TikTok and Meta yourself: account setup, budgets, scaling, Spark Ads, partnership ads, whitelisting. Not just managing an agency that does it.
• Keep fresh creative going out every week, kill the losers fast, and write down what we learned.
• Find the founder's organic posts that are already working and turn them into paid ads.
• Own retention. Work with our email and SMS agency to plan campaigns, build and improve flows in Klaviyo and ManyChat, and grow subscriptions, second orders and LTV.
• Share one simple dashboard every week: CAC, LTV, MER and ROAS, by channel and by product.
• Make sure our tracking actually works (pixel, CAPI, TikTok Events API, post-purchase surveys) so we can trust the numbers.
• Plan the big moments: Black Friday, new launches like our creatine, bundle offers.
• Test and improve our landing pages and product pages.
• Find creators and UGC people who make ads that sell.

Requirements

• 5+ years in DTC growth or performance marketing, and at least 2 of them leading growth for a brand
• You've personally run serious spend on both Meta and TikTok and made it profitable
• Experience at a category leader in supplements or wellness is a big plus
• You've grown subscription and repeat revenue before, ideally working alongside an email or retention agency
• Bonus points if you've worked with a founder-led or creator-led brand

Preferred

• Experience at a founder-led or creator-led brand.

Benefits

• Fully remote. Work from anywhere, set your own hours, and no one checking when your green dot is on.